Tutorial 10 – Brand Essence and Vision Statement

We have reached the top of the triangle! Over the course of the last few tutorials, I have given my take on what is required to build a brand. As I said at the beginning, every marketer and marketing agency have their own view on what is required, but for many outside...

Tutorial 9 – Brand Values

OK, now we’re getting to the important stuff! Over the past couple of blogs, we have talked about how we want our customers to feel when they have interacted with us, we have talked about our personality and tone of voice and ensuring that is consistent when we...