Brand Values – Building a brand Part 4

Brand values are paramount. If you don’t have values that you believe in, then the customer has nothing to believe in either. Over the past couple of blogs, we have talked about how we want our customers to feel when they have interacted with us. We have talked...

Brand Personality – Building a Brand Part 3

Everyone has a personality. They way people say things, the way they do things, the way they are. Its something that as human beings we buy into – or don’t! It’s the same for brands. They need to have a personality too. Its important for brand owners to define and...

Understanding customers – Building a brand Part 2

Understanding customers is everything! I’ve said before in these blogs (repeatedly…yawn!) the most important factor in any interaction with a brand is the customer and they way they feel about that relationship. That is why we do this. There is a huge creative process...

Creating a Mission Statement – Building a brand

Creating a mission statement is a great first step towards creating a well defined brand. There are so many experts out there with different ways of creating the brand. I think I’ve been a bit self-conscious, or worried that someone was going to question me. But I...