Marketing Plans for SME growth

When I started out on my own business, it was about creating marketing plans for SME growth. I thought the importance of marketing plans were central to the success of of any business. Without a marketing plan, there is no direction, and with no direction you are a...

Impostor Syndrome (and e-commerce)

Impostor Syndrome is a bastard. Impostor Syndrome is so much of a bastard that it even makes you think your spelling is off. Messing up your head from the start – not to mention your SEO keyphrase density! (Its Impostor, not imposter – who knew?) I...

Brand Values – Building a brand Part 4

Brand values are paramount. If you don’t have values that you believe in, then the customer has nothing to believe in either. Over the past couple of blogs, we have talked about how we want our customers to feel when they have interacted with us. We have talked...

Brand Personality – Building a Brand Part 3

Everyone has a personality. They way people say things, the way they do things, the way they are. Its something that as human beings we buy into – or don’t! It’s the same for brands. They need to have a personality too. Its important for brand owners to define and...