We have reached the top of the triangle! Over the course of the last few tutorials, I have given my take on what is required to build a brand. As I said at the beginning, every marketer and marketing agency have their own view on what is required,...

OK, now we’re getting to the important stuff! Over the past couple of blogs, we have talked about how we want our customers to feel when they have interacted with us, we have talked about our personality and tone of voice and ensuring that is...

Everyone has a personality. They way people say things, the way they do things, the way they are. Its something that as human beings we buy into – or don’t! It’s the same for brands. Brands need to have a...

As I’ve said before in these blogs (repeatedly…yawn!) the most important factor in any interaction with a brand is the customer and they way they feel about that relationship. That is why we do this. There is a huge creative process that needs to...

The next few tutorials are going to talk about brand and how you can begin to define your brand to add value to your business. There are so many experts out there with different ways of creating the brand, I think I’ve been a bit self-conscious, or...

Let me start with this....Building your brand will make you more resilient as you come out of this crisis. I didn’t really realise the importance of brand until I was responsible for one. I had worked in marketing for ten years up to that point....

Tutorial 5 SWOT analysis SWOT analysis has been around forever. I’ve sat through some really good ones – and a few that are best to forget - but I really think it is going to come into its own over the next few months. For those who have never done...

Customers are the most important thing. Everything should revolve around them, but it doesn’t always happen. I’m a terrible customer to have if your world doesn’t revolve around me. When I get good customer service, I’m one of those embarrassing...

Marketing Plans! Marketing people love their plans. Not just building the plan but the whole process. Negotiating the budget (then whinging about lack of budget), allocating the spend across channels, costing up the creative ideas, sourcing and...

This is the blog to accompany the second tutorial – knowing the numbers to build a picture! It’s amazing how little people in business management know about their own products, customers and sales. They know their sales and margins, but the...