Blog

Brand Essence and Vision – Building a Brand Part 5

We have reached the top of the triangle - looking at your brand essence and vision. Over the course of the last few blogs, I have talked about what is required to build a brand. As I said at the beginning, every marketer and marketing agency have...

Brand Values – Building a brand Part 4

Brand values are paramount. If you don't have values that you believe in, then the customer has nothing to believe in either. Over the past couple of blogs, we have talked about how we want our customers to feel when they have interacted with us....

Brand Personality – Building a Brand Part 3

Everyone has a personality. They way people say things, the way they do things, the way they are. Its something that as human beings we buy into – or don’t! It’s the same for brands. They need to have a personality too. Its important for brand...

Understanding customers – Building a brand Part 2

Understanding customers is everything! I’ve said before in these blogs (repeatedly…yawn!) the most important factor in any interaction with a brand is the customer and they way they feel about that relationship. That is why we do this. There is a...

Creating a Mission Statement – Building a brand

Creating a mission statement is a great first step towards creating a well defined brand. There are so many experts out there with different ways of creating the brand. I think I’ve been a bit self-conscious, or worried that someone was going to...

Building a brand – the guide for SME’s

Let me start with this....Building your brand will make your business more resilient going forward. I didn’t really realise the importance of brand until I was responsible for one. I had worked in marketing for ten years up to that point. All sorts...

Growth Marketing for SMEs: 5. SWOT analysis

SWOT analysis has been around forever. I’ve sat through some really good ones – and a few that are best to forget. But I really think it is going to come into its own post-Covid and through the AI revolution. For those who have never done a SWOT...

Growth marketing for SMEs: 4 – Customer Segmentation

Customers are the most important thing. Everything should revolve around them, but it doesn’t always happen. I’m a terrible customer to have if your world doesn’t revolve around me. When I get good customer service, I’m one of those embarrassing...

Growth Marketing for SMEs: 3 -Marketing Plan Audit

Marketing Plans! Marketing people love their plans. Not just building the plan but the whole process. Negotiating the budget (then whinging about lack of budget), allocating the spend across channels, costing up the creative ideas, sourcing and...

Growth Marketing for SMEs: 2. Knowing Your Numbers

This is the blog to accompany the second tutorial – knowing the numbers to help create a growth marketing plan! It’s amazing how little people in business management know about their own products, customers and sales. They know their sales and...

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(+44) 7551 089754

Email

chris@oneobjective.co.uk