Advising a regional law firm as part of a strategic review of their marketing and operations. Conducted competitor analysis and review leading to an audit of the firm’s marketing activity and explore future communication strategy. Introduced objective based planning disciplines to the senior management team which led to a revised organisational plan.
It has been inspirational working with Chris over the past few months and I look forward to continuing to work with him in the future. He is not only a talented marketer but his experience of managing change and people enables him to take a holistic approach and engage with those outside of the marketing function. He is an excellent communicator with a friendly manner, sharing his ideas with clarity and enthusiasm. Amy Norman, Marketing Partner
Led the creation, development and management of an internationally recognised tourist attraction and global brand experience, leading a large team, growing revenue across multiple attraction, retail, and F&B sites through partnership development. Increasing visitor numbers and visitor spend and providing world-class customer service, the venue was awarded VisitEngland Gold Accolade status in 2018 and 2019. Managed the negotiation of an enhanced strategic partnership with V&A for the world-renowned Wedgwood Museum.
Chris is a strategic thinker, consumate marketeer and rapidly gets to grips with the needs of any business. He has a warm, engaging personality and is able to pull together often disparate teams and align them towards a common goal. He can quickly identify core growth drivers, set clear goals and objectives and provide marketing plans that deliver measurable results. Chris commands respect from all who work with him and is definitely the person you want on your team. Leigh Taylor, Group VP Marketing, Branding and Design, WWRD.
As Marketing Director for four global luxury brands,responsible for managing the strategic marketing direction and marketing team across EMEA. This included launching the global e-commerce platform and social media strategy for all four brands. Following this, as Group Business Development Director, managed the global licensing portfolio with a global turnover in excess of $100m, and development of new franchise opportunities.
Chris has the ability to take on significant projects that require cross functional team building. A quick learner able to add value to the business in a very short time frame. Impressive marketing skills in both traditional and digital. Project management track record in achieving agreed milestones in line with agreed financial investment. Experience in different business sectors across multi geographical regions. Jim Harding, VP Asia Pacific.
I was responsible for the global sales and marketing function for a luxury expedition cruise business. Over 5 years we saw a significant increase in sales, conversion rates and profitability, the introduction of a new ship and pan-Asian destinations as well as the creation of industry leading, world class award-winning activity in creative processes and output, social media comms and CRM.
The first day I interviewed Chris, I knew his positive attitude and personality would resonate well within our entrepreneurial and dynamic company. Chris’ infectious enthusiasm was embraced by all and very quickly he became part of the Orion family.I have no doubt Chris will contribute to any company with this great enthusiasm and strong commitment. Sarina Bratton, Founder and Owner.
Area’s of expertise
Wide knowledge of marketing function including all aspects of strategy development and execution, customer and brand segmentation, brand development and management, research and market planning, campaign creation and delivery, advertising, CRM and loyalty campaigns, e-commerce, online and social media, PR and licensing.
Proven track record in commercial sales management and strategic channel development, with success in both B2B sales building and B2C acquisition and retention strategy, lead generation management, development of ‘member get member’ strategy, effective management of direct sales and agency mix.
Strong people management experience, leading businesses with teams of 80 people.