Tutorial 10 – Brand Essence and Vision Statement

We have reached the top of the triangle! Over the course of the last few tutorials, I have given my take on what is required to build a brand. As I said at the beginning, every marketer and marketing agency have their own view on what is required, but for many outside...

Tutorial 9 – Brand Values

OK, now we’re getting to the important stuff! Over the past couple of blogs, we have talked about how we want our customers to feel when they have interacted with us, we have talked about our personality and tone of voice and ensuring that is consistent when we...

Tutorial 8 – Brand Personality

Everyone has a personality. They way people say things, the way they do things, the way they are. Its something that as human beings we buy into – or don’t! It’s the same for brands. Brands need to have a personality and its important for brand owners to define and...

Tutorial 7 – how do your customers FEEL?

As I’ve said before in these blogs (repeatedly…yawn!) the most important factor in any interaction with a brand is the customer and they way they feel about that relationship. That is why we do this. There is a huge creative process that needs to go into building a...

Tutorial 6 – Mission Statement

The next few tutorials are going to talk about brand and how you can begin to define your brand to add value to your business. There are so many experts out there with different ways of creating the brand, I think I’ve been a bit self-conscious, or worried that...

Thinking about brand

Let me start with this….Building your brand will make you more resilient as you come out of this crisis. I didn’t really realise the importance of brand until I was responsible for one. I had worked in marketing for ten years up to that point. All sorts of...