Tutorials

Welcome to my Marketing Tutorials page. These are a series of short exercises that will help you with analysis and planning of your business. You can do these alone or as a team building exercise to help build your marketing plan. Download the Powerpoint file and save it into a single planning document for your business. The video link will give you a short introduction to each tutorial.

Good luck!

Tutorial Introduction

Download the tutorial here.

PowerPoint file

Here is a brief introduction and instructions for the tutorial. This is in PowerPoint and will work through PP on either PC or tablet. There is also a short introductory video available on YouTube – click the link below to watch. 

Tutorial 1 - Mythbusters!

Here is the first tutorial, looking at those myths within your business that may be holding you back. Check out the blog page to get the background to the exercise. 

Download the tutorial here

PowerPoint file

Here is the first tutorial, looking at those myths within your business that may be holding you back. Check out the blog page to get the background to the exercise. 

Tutorial 2 - Knowing the Numbers

Download the tutorial here

PowerPoint file

This tutorial is looking at asking questions to get a greater insight into your business. Check out the blog page to get the background to the exercise.

Tutorial 3 - Marketing Plan Audit

The purpose of this tutorial is to help you bring together the relevant information to make an informed decision about your marketing activity. Check out the blog page and the video below

Download the tutorial here

PowerPoint file

The purpose of this tutorial is to help you bring together the relevant information to make an informed decision about your marketing activity. Check out the blog page and the video below

Tutorial 4 - Segmenting your customers

Download the tutorial here
PowerPoint file

This task is to segment your customer database into pots of similar customers so you can improve your targeting, increase your sales conversion and profitability. Check out the blog to accompany the task too. 

Tutorial 5 SWOT analysis

This tasks helps with creating a SWOT analysis that will drive the strategy to take the business forward. Download the PowerPoint which contains all of the resources you need. Also check the blog which gives further insight into making it work

Download the tutorial here

PowerPoint file

Tutorial 6 - Mission Statement

Download the tutorial here

PowerPoint file

The next set of free tutorials will look at how to build the different parts of your brand, to ensure it is more than just a logo. Your brand needs to represent every aspect of who you are and what you offer. The first step in this process is creating a Mission Statement. Click the link below for the video and a blog is on the BLOG page. 

Tutorial 7 - How do your customers FEEL?

This tutorial looks at how we want our customers to feel after they have interacted with the brand, and how can we create that emotional rise. Have a read through the blog and click on the video link below

Download the tutorial here

PowerPoint file

Tutorial 8 - Brand personality

Download the tutorial here

PowerPoint file

 In this task, you will be identifying and defining the attributes of your brand personality to ensure we have continuity in our communications. Check out the blog and the video below. 

Tutorial 9 - Brand Values

This exercise looks at identifying and defining your brand values which sit at the core of your business and create a sense of purpose and direction for your brand. Check out the blog and the video for more background on brand values

Download the tutorial here

Powerpoint file

Tutorial 10 - Brand essence and Vision Statement

Download the tutorial here

Powerpoint file

The final tutorial, looking at brand essence, the statement that sums up your brand, what you are all about, the problem you solve and for whom. Following that is a Vision statement for your business. There is a blog to accompany this tutorial on the blog page and a link to a video below. Good luck!

Contact

If you would like to find out more about how I might be able to help, please contact me directly

(+44) 7551 089754

Email

chris@oneobjective.co.uk