Tutorials
Welcome to my Marketing Tutorials page. These are a series of short exercises that will help you with analysis and planning of your business. You can do these alone or as a team building exercise to help build your marketing plan. Download the Powerpoint file and save it into a single planning document for your business. The video link will give you a short introduction to each tutorial.
Good luck!
Tutorial Introduction
Download the tutorial here.
PowerPoint file
Here is a brief introduction and instructions for the tutorial. This is in PowerPoint and will work through PP on either PC or tablet. There is also a short introductory video available on YouTube – click the link below to watch.
Tutorial 1 - Mythbusters!
Here is the first tutorial, looking at those myths within your business that may be holding you back. Check out the blog page to get the background to the exercise.
Download the tutorial here
PowerPoint file
Here is the first tutorial, looking at those myths within your business that may be holding you back. Check out the blog page to get the background to the exercise.
Tutorial 2 - Knowing the Numbers
Download the tutorial here
PowerPoint file
This tutorial is looking at asking questions to get a greater insight into your business. Check out the blog page to get the background to the exercise.
Tutorial 3 - Marketing Plan Audit
The purpose of this tutorial is to help you bring together the relevant information to make an informed decision about your marketing activity. Check out the blog page and the video below
Download the tutorial here
PowerPoint file
The purpose of this tutorial is to help you bring together the relevant information to make an informed decision about your marketing activity. Check out the blog page and the video below
Tutorial 4 - Segmenting your customers
Download the tutorial here
PowerPoint file
This task is to segment your customer database into pots of similar customers so you can improve your targeting, increase your sales conversion and profitability. Check out the blog to accompany the task too.
Tutorial 5 SWOT analysis
This tasks helps with creating a SWOT analysis that will drive the strategy to take the business forward. Download the PowerPoint which contains all of the resources you need. Also check the blog which gives further insight into making it work
Download the tutorial here
PowerPoint file
Tutorial 6 - Mission Statement
Download the tutorial here
PowerPoint file
The next set of free tutorials will look at how to build the different parts of your brand, to ensure it is more than just a logo. Your brand needs to represent every aspect of who you are and what you offer. The first step in this process is creating a Mission Statement. Click the link below for the video and a blog is on the BLOG page.
Tutorial 7 - How do your customers FEEL?
This tutorial looks at how we want our customers to feel after they have interacted with the brand, and how can we create that emotional rise. Have a read through the blog and click on the video link below
Download the tutorial here
PowerPoint file
Tutorial 8 - Brand personality
Download the tutorial here
PowerPoint file
In this task, you will be identifying and defining the attributes of your brand personality to ensure we have continuity in our communications. Check out the blog and the video below.
Tutorial 9 - Brand Values
This exercise looks at identifying and defining your brand values which sit at the core of your business and create a sense of purpose and direction for your brand. Check out the blog and the video for more background on brand values
Download the tutorial here
Powerpoint file
Contact
If you would like to find out more about how I might be able to help, please contact me directly